“Runnin'” single review
Primary URL: http://rachellondonmusic.com/
Rachel London, a Los Angeles based singer/songwriter, has a long personal history in the performing arts, but it’s only in recent years that her endeavors have brought her into the musical arena. During her brief but thus-far successful career, London has released singles and shared the stage and microphone with such distinguished luminaries as vocalist Jon Secada. Her relationship with Sony Music has helped push her into a prominent position early on in her career, but her continued evolution as a singer and writer has garnered a lot of notice and earned her tremendous respect as an important new personality on the scene.
“Runnin’” will likely further expand her fan base and profile. An over-the-top dance pop confection refuses to be ignored, the track’s producer Mike Gonsolin pulls out every stop to compete with London’s muscular vocals, and the result is breathless, hard-driving club music that can’t be experienced properly from a screen or small speaker. This is intensely physical music embodying an intense lyric that needs heard in a live setting with the volume cranked to max. Drum machines are used on the track and, while they help keep a steady groove, they should hit much harder here. This single musical element somehow feels pale and weaker than its surrounding parts.
There’s nothing pale or weak about London’s vocal. She turns in a dynamic performance that asks her to explore her range in a significant way, but she’s fortunately up to the challenge. She’s easily the most traditional musical element in the mix and Gonsolin’s production highlights her voice tastefully. There are some interesting dynamics heard here when the keyboards and beat alike back away at varying degrees in the verses allowing the vocal to take center stage.
Make no mistake, “Runnin’” is Rachel London’s stage. Despite whatever might be going on with the backing track, the full-on charge of her voice will capture listener’s attentions and hold them for the duration. She gives “Runnin’” an electric charge that will likely catapult it to success.