Numbers, letters, some carefree dancing and a few sock puppets are thrown into a singular melting pot of melody and marvelous grooves in the music video for Jeremy Rice’s new song “Arriianne,” but for as eclectic a collection of imagery as it is, this is one video that appeals more to conventional pop standards than it does anything occupying the left side of the dial right now. In employing a familiar sway and a lively, blues-based guitar pattern that forces listeners to embrace the tonality of the music as much as they are the lyrics, Rice produces a composition in “Arriianne” that is primed for a generation of listeners that demand a lot of layered textures out of their favorite artists, and I think that’s why it’s causing the stir that it is at the moment.


I absolutely adore the harmonies in this track. Though every one of the individual instrumental elements makes a decent contribution to the mood of the music, the chemistry between the warm strings and the wildly flamboyant vocal from Rice is the unparalleled true centerpiece above all else here. He comes on strong enough with his discharge of the verses that there’s really no room for the bassline to fill in the gaps with its overdriven bluster; the percussion takes up that role instead, affording the guitar parts all the more space to connect with the timbre of Rice’s voice in an organic cocktail of color and croon. It’s smart songwriting if I’ve ever heard it, and a sublime example of this indie star’s skills in action.


Only time will tell for certain, but something tells me that this is only a glimpse into what’s next to come from Mr. Jeremy Rice as he embarks on this next chapter in his professional story. “Arriianne” is an ambitious music video and a wholesome song that doesn’t ask us to adapt our perception of what pop music is supposed to sound like in order to appreciate its rare grandiosity – this is a straight-up groove tune that was cut from the same cloth that so many of the North American songbook’s best songs have been. I’m eager to hear more, and I doubt that I’m the only music journalist saying as much.

Sebastian Cole